منابع مشابه
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In view of the serious environmental problems we are currently facing, taking action to protect our planet is becoming more persuasive and important. Along with various environmental initiatives, the concept of green marketing emerged in the late 1980s. Some hotels have taken various initiatives to position themselves as green hotels, including the use of eco-labels as a marketing ploy to attra...
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ژورنال
عنوان ژورنال: Cornell Hotel and Restaurant Administration Quarterly
سال: 1990
ISSN: 0010-8804
DOI: 10.1177/001088049003100314